Making toast doesn’t sound very complicated — until someone asks you to draw the process, step by step. Tom Wujec loves asking people and teams to draw how they make toast, because the process reveals unexpected truths about how we can solve our biggest, most complicated problems at work.
IDEO Method Cards are a tool to showcase methods we use to inspire great design and keep people at the center of our design process. Each of the 51 cards describes one method and includes a brief story about how and when to use it.
It’s not a “how to” guide—it’s a design tool meant to explore new approaches and help you develop your own. Use the deck to gain a new perspective, inspire a team, turn a corner, or try a new approach.
IDEO Method Cards are available exclusively from William Stout Architectural Books in San Francisco
IDEO is one of the most innovative and award-winning design firms in the world.
They’re like the secret weapon of innovation for companies like Microsoft, Hewlett-Packard, Pepsi, and Samsung.
Over the last few decades, they’ve designed hundreds of products, like the first computer mouse for Apple in 1980, the Palm Pilot in 1998, a school system in Peru, and the 25-foot mechanical whale used in the movie Free Willy—to name a few.
He says, “We’re kind of experts on the process of how you design stuff.” You could hire them to design a vending machine, an app, a mattress, or a space shuttle, and it would all be the same to them.