Coming up with an idea is easy. Coming up with the right one takes work. With design thinking, throwing out what you think you know and starting from scratch opens up all kinds of possibilities
IDEO Cambridge may be the geekiest design studio ever. Cambridge, Massachusetts, is home to some of the most brilliant minds in the world at both Harvard and MIT. Ideo’s studio is right in the middle of these two institutions and is harnessing the location’s brain power in its design.
Watch the video: IDEO Cambridge