Exceptional User Journeys

Gary believes that everything should tell a story, especially content for digital platforms. So, in his session, he explains the seven basic types of story. He articulates a customer journey and demonstrates how this journey affects behaviour. He then describes how to select the right digital technologies to enhance the user’s level of engagement. For those looking for digital storytelling professional development courses, creative writing courses, creative copy courses or digital storytelling training courses, Gary’s session is well worth exploring. Like all D&AD Creative Training sessions, Gary doesn’t do this alone. He expects participation from everyone who attends.

Demystifying the Customer Journey Map

The d.school is a hub for innovators at Stanford. Students and faculty in engineering, medicine, business, law, the humanities, sciences, and education find their way here to take on the world’s messy problems together. Human values are at the heart of the d.school collaborative approach. They focus on creating spectacularly transformative learning experiences. Along the way, their students develop a process for producing creative solutions to even the most complex challenges they tackle. This is the core of what the Stanford d.school do.

Stanford d.school