Up to 50 percent of all neo-natal deaths in the developing world occur within the first 24 hours of delivery, largely the result of inadequate access to healthcare and precarious conditions for mothers at birth. Because survival chances increase if the baby is not born premature, malnourished or underweight, frog’s solution supports the mother from the start of pregnancy through the gestation period and after the birth.
frog was asked by Bill Gates, a guest editor for Wired magazine’s December 2013 issue focusing on lifesaving innovations, to design a prototype for a comprehensive solution to improve neo-natal care for the developing world.
The mHealth Design Toolkit is a collection of insights, tools and key principles to increase adoption and customer uptake of mobile health services by involving end-users in the service development process.
mHealth services have faced challenges in attaining scale and adoption. In many cases, these challenges can be overcome by adopting a user-centric design approach. Developed in partnership with frog, this toolkit provides guidance on how to bring end-users into service development process, helping mHealth providers to build services that truly resonate with their end-users.