Tim Brown (CEO IDEO) talks about the ‘design’ of healthcare!
Tim Brown is the CEO and president of IDEO, a design and innovation company with offices worldwide. He advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such organizations as the Mayo Clinic, Microsoft, Pepsi, Procter & Gamble, and Steelcase.
Up to 50 percent of all neo-natal deaths in the developing world occur within the first 24 hours of delivery, largely the result of inadequate access to healthcare and precarious conditions for mothers at birth. Because survival chances increase if the baby is not born premature, malnourished or underweight, frog’s solution supports the mother from the start of pregnancy through the gestation period and after the birth.
frog was asked by Bill Gates, a guest editor for Wired magazine’s December 2013 issue focusing on lifesaving innovations, to design a prototype for a comprehensive solution to improve neo-natal care for the developing world.
IDEO Method Cards are a tool to showcase methods we use to inspire great design and keep people at the center of our design process. Each of the 51 cards describes one method and includes a brief story about how and when to use it.
It’s not a “how to” guide—it’s a design tool meant to explore new approaches and help you develop your own. Use the deck to gain a new perspective, inspire a team, turn a corner, or try a new approach.
IDEO Method Cards are available exclusively from William Stout Architectural Books in San Francisco
This film is the result of the last edition of ‘Design is Future congresstival’ held at Disseny Hub Barcelona from 6 to 8 June during the Barcelona Design Week.
It showcases the main highlights and strong ideas from the 15 speakers that took part in the Design is Future 2016, as well as from the presenter and curators of the event. They all share with the audience their main insights about the key role of design while explaining how it helps professionals, businesses and society to be more innovative and sustainable.