Meet Nelson, Coupland, and Alice — the faces of tomorrow’s book. Watch global design and innovation consultancy IDEO’s vision for the future of the book. What new experiences might be created by linking diverse discussions, what additional value could be created by connected readers to one another, and what innovative ways we might use to tell our favorite stories and build community around books?
Hedge School Dublin is a design camp for secondary school students – exploring, understanding and developing innovative responses to the challenge Design for 21st Century learning. Over two weeks as part of Innovation Dublin 2011 students carried out research, identified insights, developed responses and moved from ideas to action by prototyping their solutions live with the public.
Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
These days there’s a lot of talk – and a lot of executive education – revolving around “design thinking”. Companies like Apple, Netflix, Facebook and others are disrupting industries and business models left and right. And with these developments comes the realization that traditional approaches to problem-solving are no longer enough. So, across industries around the world, attention is shifting to design thinking as an approach for unleashing creativity and innovation in organisations.
Design thinking is trotted out as a salve for businesses who need help with innovation. The idea is that the left-brained, MBA-trained, spreadsheet-driven crowd has squeezed all the value they can out of their methods. To fix things, all you need to do is apply some right-brained turtleneck-wearing “creatives,” “ideating” tons of concepts and creating new opportunities for value out of whole cloth.
The act of making is not about creativity or innovation, but rather a challenge to empathize with others different from ourselves. That other may be a character in a play, a fellow actor, a piece of wood, a dancer, or even your own body. We often think we know them, but really… have no idea.
One of the hottest topics in the business world, design thinking helps you break through your messiest business problems with a systematic approach to uncovering creative insights and new solutions.