Coming up with an idea is easy. Coming up with the right one takes work. With design thinking, throwing out what you think you know and starting from scratch opens up all kinds of possibilities
Catherine Courage champions user-centered design—not only for the benefit of the software company’s customers but also for its employees. As senior vice president of customer experience at Citrix Systems—which develops a range of cloud-computing and enterprise-software solutions—Catherine Courage is in her fifth year of permeating the company’s products and functions, such as IT and sales, with the user-centered approach known as design thinking. In this interview, she shares lessons learned during the ongoing transformation.