Bike Craft, Design, Innovation. The Constructor’s Design Challenge invited 26 competitors and 6 student teams to develop their idea of the Ultimate Modern Utility Bike for the everyday rider. In tandem with the competition, 3 Creative Collaborations between global design firms and American bicycle craftsmen produced 3 road-tested prototypes displaying a level of design thinking never before directed at an urban utility bike.
Thousands attended the reveal party and 50 mile Field Test in Portland, Oregon. Media partnerships included design supersite core77.com, Treehugger.com and Bicycling Magazine. Media coverage included the Wall St. Journal, Fast Company, Wired, Azure, Cool Hunting, CNET among others. Thousands attended the opening night reveal party and 50-mile Field Test in Portland, Oregon.