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Creating a multisensory user experience

Good design looks great, yes — but why shouldn’t it also feel great, smell great and sound great? Designer Jinsop Lee (a TED Talent Search winner) shares his theory of 5-sense design, with a handy graph and a few examples. His hope: to inspire you to notice great multisensory experiences.

How IBM applied design thinking : Phil Gilbert

Design thinking helps organizations identify opportunities for growth, unlock innovation, and improve financial performance. IBM’s Phil Gilbert explains how he is leading business transformation at IBM with Design Thinking. Intuit’s Suzanne Pellican shares the lessons that 8000-employee Intuit has learned in successfully applying design thinking to drive innovation and business performance.

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