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Welcome to a guide for the strategic manager, the person who is responsible for innovation— whether this means finding the next market, describing the future customer, or developing an amazing team who can reliably take new visions to new markets.

Download Playbook here.

This playbook addresses two essential topics: – How to create a radical idea that becomes a new business, product, or service, and – How to build an organization that supports the ongoing development of radical ideas. For these topics, we provide multiple methods and techniques, step-by-step instructions, tips, examples, case studies, and more. The material is divided into multiple chapters for faster learning and use.

Visit the launch site below. There, you can download your own free copy of the playbook and find tons of supplementary materials including educational videos and method templates:

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