Why you need design thinking and how to put it into practice
A quick dive into Teague’s design approach. An idea is just the start. From there, how do we close the gap between the ideas in our heads and something customers can actually see, touch, and feel? And how do you align your team around an idea so they can understand the possibility—and then help execute the reality? Thinking through making works to answer these questions through doing.
Design thinking is created because big corporation lack the ability to be creative and on extreme cases, aren’t able to create new products and services that meet unmet needs of their customers. Because of 20th century education system that fostered dominant logic and disregard creativity, people grew up with an overpowered mindset and skill-set of managing value. Hence, defines the corporations today that are run by boomers and Gen X