Why Lisn Lost: It Got the Design Right, But It Didn’t Get the Right Design.
What things typically trip up an entrepreneur in starting and running a company? Is it getting the right business partner? Is it having the killer technology? How does one recover from major setbacks? A panel of seasoned entrepreneurs, angels, venture capitalists, and board members discuss the common pitfalls most new entrepreneurs encounter when building their businesses.
Human-Centered Design is good, but it can be better. Design isn’t just about fulfilling people’s needs, it’s also about helping each other get to the heart of who we are as human beings. To do that, design needs to strive for a clear and coherent expression of honesty, of integrity, of dignity in all dimensions.
It’s time we look at the entire design process as a multi-dimensional conversation. whose goal is to empathize with all the participants in the process, to achieve a sense of profound resonance.