Design Council is a charity and is recognised as a leading authority on the use of strategic design. Established in 1944 to demonstrate the value of industrial design in reviving post-war Britain, Design Council is now an enterprising charity which works to improve people’s lives through the use of design.
Human-Centered Design is good, but it can be better. Design isn’t just about fulfilling people’s needs, it’s also about helping each other get to the heart of who we are as human beings. To do that, design needs to strive for a clear and coherent expression of honesty, of integrity, of dignity in all dimensions.
It’s time we look at the entire design process as a multi-dimensional conversation. whose goal is to empathize with all the participants in the process, to achieve a sense of profound resonance.