Creativity, Innovation, and Transformation as Side Effects of Empathizing. The act of making is not about creativity or innovation, but rather a challenge to empathize with others different from ourselves. That other may be a character in a play, a fellow actor, a piece of wood, a dancer, or even your own body. We often think we know them, but really… have no idea.
Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.