The Origins of Design Thinking

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Image © Jeffrey Tjendra

Design Thinking is created not only because Tim Brown coined the word that became a buzzword. There’s a logical reason to it.

Design thinking is created because big corporation lack the ability to be creative and on extreme cases, aren’t able to create new products and services that meet unmet needs of their customers. Because of 20th century education system that fostered dominant logic and disregard creativity, people grew up with an overpowered mindset and skill-set of managing value. Hence, defines the corporations today that are run by boomers and Gen X.


Read article by Jeffrey Tjendra

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