A society’s progress depends upon the quality of the questions it asks itself and to know what questions to ask today in order to secure a sustainable future.

One question could be: “Why design something at all?”

Our society obsesses over entrepreneurship, innovation and design for creating growth, however few stop and ask ‘Why,’ or, think about the high impact “Why’s – What’s – How’s” before doing any Design Thinking at all. For a society, organization or individual to make meaningful progress, this balance will be required for long and short-term investments in the development process.

Read article by Soren Petersen: Breakthrough Innovation

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