Design thinking is trotted out as a salve for businesses who need help with innovation. The idea is that the left-brained, MBA-trained, spreadsheet-driven crowd has squeezed all the value they can out of their methods. To fix things, all you need to do is apply some right-brained turtleneck-wearing “creatives,” “ideating” tons of concepts and creating new opportunities for value out of whole cloth.
Up to 50 percent of all neo-natal deaths in the developing world occur within the first 24 hours of delivery, largely the result of inadequate access to healthcare and precarious conditions for mothers at birth. Because survival chances increase if the baby is not born premature, malnourished or underweight, frog’s solution supports the mother from the start of pregnancy through the gestation period and after the birth.