George Kembel’s “ Operator’s Handbook” lies somewhere between a manual and manifesto.

It was created in 2007 as content for a strategy session at the then nascent Within its hand-drawn pages is an outline of the guiding principles behind the philosophy and an early map of the workings of the organization.

The “ Operators Handbook” is a peek into our early history & thinking and as an example of how big ideas can start with broad sketches.

Link to download the Handbook


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