IDEOs David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.
When Jeanne and her co-author, Tim Ogilvie, published Designing for Growth: a design thinking tool kit for managers in 2011, few corporate and public leaders had heard about the qualitatively oriented problem-solving methodology called “design thinking.”
Good design looks great, yes — but why shouldn’t it also feel great, smell great and sound great? Designer Jinsop Lee (a TED Talent Search winner) shares his theory of 5-sense design, with a handy graph and a few examples. His hope: to inspire you to notice great multisensory experiences.