Meet Nelson, Coupland, and Alice — the faces of tomorrow’s book. Watch global design and innovation consultancy IDEO’s vision for the future of the book. What new experiences might be created by linking diverse discussions, what additional value could be created by connected readers to one another, and what innovative ways we might use to tell our favorite stories and build community around books?
These days there’s a lot of talk – and a lot of executive education – revolving around “design thinking”. Companies like Apple, Netflix, Facebook and others are disrupting industries and business models left and right. And with these developments comes the realization that traditional approaches to problem-solving are no longer enough. So, across industries around the world, attention is shifting to design thinking as an approach for unleashing creativity and innovation in organisations.
Design thinking is trotted out as a salve for businesses who need help with innovation. The idea is that the left-brained, MBA-trained, spreadsheet-driven crowd has squeezed all the value they can out of their methods. To fix things, all you need to do is apply some right-brained turtleneck-wearing “creatives,” “ideating” tons of concepts and creating new opportunities for value out of whole cloth.