Design thinking helps organizations identify opportunities for growth, unlock innovation, and improve financial performance. IBM’s Phil Gilbert explains how he is leading business transformation at IBM with Design Thinking. Intuit’s Suzanne Pellican shares the lessons that 8000-employee Intuit has learned in successfully applying design thinking to drive innovation and business performance.
Design Thinking is one of the more recent buzz words in the design community. In this introductory article, Gerd Waloszek, UX Design expert (retired) SAP AG, will investigate what Design Thinking is, what its main characteristics are, and take a look at the process and the methods associated with it. Gerd Waloszek also takes a brief look at the history of Design Thinking.