Design Council is a charity and is recognised as a leading authority on the use of strategic design. Established in 1944 to demonstrate the value of industrial design in reviving post-war Britain, Design Council is now an enterprising charity which works to improve people’s lives through the use of design.
Design thinking is created because big corporation lack the ability to be creative and on extreme cases, aren’t able to create new products and services that meet unmet needs of their customers. Because of 20th century education system that fostered dominant logic and disregard creativity, people grew up with an overpowered mindset and skill-set of managing value. Hence, defines the corporations today that are run by boomers and Gen X