Bart, music and information technology aficionado turned entrepreneur, is CEO of neoScores which created ‘the iTunes of Sheet Music’. It’s a digital alternative to sheet music. Combining his passion for music with entrepreneurship, Bart’s endeavours have been recognised nationally and worldwide. Come listen to how he has connected the world of art and music to the world of entrepreneurship.
Design thinking is created because big corporation lack the ability to be creative and on extreme cases, aren’t able to create new products and services that meet unmet needs of their customers. Because of 20th century education system that fostered dominant logic and disregard creativity, people grew up with an overpowered mindset and skill-set of managing value. Hence, defines the corporations today that are run by boomers and Gen X