How to Make Things People Want

ideo-design-thinking
Image via IDEO.

IDEO is one of the most innovative and award-winning design firms in the world.

They’re like the secret weapon of innovation for companies like Microsoft, Hewlett-Packard, Pepsi, and Samsung.

Over the last few decades, they’ve designed hundreds of products, like the first computer mouse for Apple in 1980, the Palm Pilot in 1998, a school system in Peru, and the 25-foot mechanical whale used in the movie Free Willy—to name a few.

But perhaps the most interesting thing about IDEO is that Founder David Kelley doesn’t consider them to be experts in any specific industry or vertical.

He says, “We’re kind of experts on the process of how you design stuff.” You could hire them to design a vending machine, an app, a mattress, or a space shuttle, and it would all be the same to them.

LinkIDEO’s 6 Step Human-Centered Design Process