The Computer History Museum, in collaboration with the design firm IDEO, is using human-centered design methods to research the needs of local communities, generate creative concepts, and build consensus for a new Education Center opening in fall 2017. The original post was authored by Scott Burg, Senior Researcher at Rockman et al. It appeared on Medium.
Human-Centered Design is good, but it can be better. Design isn’t just about fulfilling people’s needs, it’s also about helping each other get to the heart of who we are as human beings. To do that, design needs to strive for a clear and coherent expression of honesty, of integrity, of dignity in all dimensions.
It’s time we look at the entire design process as a multi-dimensional conversation. whose goal is to empathize with all the participants in the process, to achieve a sense of profound resonance.
Michael Wolff is a co-founder of one of the world’s most iconic design companies – Wolff Olins – and is recognised today as a leader in thinking on brands. For Michael Wolff it’s all about curiosity, imagination and creativity. He was in Cape Town recently as the inaugural Design Indaba Visiting Professor at CPUT. He found that students’ interest in design is stronger than the interest in what design does, something that he often observes among students. Design skills are a crucial part of the education system, Wolff believes. Here he talks about the important role the creative community has to play in a country’s economy, especially in terms of the value they are able to add.