SHINE: The Entrepreneur’s Journey

SHINE, by Dan McComb, is a collaborative film project produced by, an online networking community for micro business owners and solopreneurs. The project began on May 6, 2009 when 12 video crews and over 400 entrepreneurs gathered in Seattle’s largest film production studio to share why they work long hours, for low pay, facing great uncertainty.

The film combines compelling stories from the event, and interviews with academics, celebrated researchers (like Scott Shane author of Illusions of Entrepreneurship), and entrepreneurial superlatives (like Bruce Livingstone, founder of iStockphoto, acquired by Getty Images for $50M).

The result presents the larger story about entrepreneurship in an economy where 90 percent of all new jobs are created by small, entrepreneur-driven businesses.

A new way to tackle social and policy issues

A new way to tackle social and policy issues

Screen Shot 2017-08-11 at 4.25.44 pm

By Lucy Kimbell and Joe Julier. 2012. Published by Fieldstudio Ltd, London.

This document summarises the main approaches and methods developed over several years through teaching and supporting managers and entrepreneurs. It is something to read and something to use. It provides an introduction and manual for those looking for a new way to tackle social and policy issues, such as caring for the elderly or reducing worklessness among young people. What we call this, whether it is “social design”, “service design” or “human-centred design” isn’t that important – the approach and methods are. But, if you want a definition of social design, the one we offer is this: A practical learning journey taken by people including managers and entrepreneurs, to create useful, usable and meaningful ventures, services and products that combine resources efficiently and effectively, to work towards achieving desired outcomes and impacts on society in ways that are open to contestation and dialogue.

Link: Lucy Kimbell

page_icon_30px Link: Social Design Methods Menu

Design for Good is an ethos to use problem-solving and design thinking towards social change.

Design for Good is an ethos to use problem-solving and design thinking towards social change.

AIGA Design for Good highlights opportunities of engagement for designers to build their practice, expand their network, and have hands-on leadership opportunities. Design for Good recognises the wide range of designers’ work and hands-on leadership and professional development opportunities, which benefit the world, our country, and our communities.

Design for Good sustains designers playing a catalytic role through community projects that create positive social impact. By supporting designers through online networks, inspirational stories, meaningful programs, open dialogues and chapter events, impact measurement toolkits, and national advocacy and promotion, Design for Good serves as a powerful resource for designers who wish to work in this area and a beacon for designers leading the charge.

The Design for Good umbrella includes the following strategic initiatives:

  • Design for Democracy (program focus: Get out the Vote and ballot design)
  • Diversity & Inclusion (program focus: D&I Guidebook)
  • Women Lead (program focus: Gender Equity Toolkit)
  • and the repositioned Design for Communities (which covers most of the chapter activities, including partnerships with local nonprofits, youth development programs, creative place making efforts to name a few)