Coming up with an idea is easy. Coming up with the right one takes work. With design thinking, throwing out what you think you know and starting from scratch opens up all kinds of possibilities https://mitsloan.mit.edu/ideas-made-to-matter/design-thinking-explained
Cambridge, Massachusetts, is home to some of the most brilliant minds in the world at both Harvard and MIT. Ideo’s studio is right in the middle of these two institutions and is harnessing the location’s brain power in its design.