How to Make Things People Want

IDEO is one of the most innovative and award-winning design firms in the world. They’re like the secret weapon of innovation for companies like Microsoft, Hewlett-Packard, Pepsi, and Samsung.

Build a tower, build a team

Tom Wujec presents some surprisingly deep research into the “marshmallow problem” — a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow. Who can build the tallest tower with these ingredients? And why does a surprising group always beat the average?

Demystifying the Customer Journey Map

The d.school is a hub for innovators at Stanford. Students and faculty in engineering, medicine, business, law, the humanities, sciences, and education find their way here to take on the world’s messy problems together. Human values are at the heart of our collaborative approach. We focus on creating spectacularly transformative learning experiences. Along the way, our students develop a process for producing creative solutions to even the most complex challenges they tackle. This is the core of what we do.

Gift Giving Crash Course in Design Thinking

In 90 minutes you will be taken through a full design cycle by participating in The Gift-Giving Project. This is a fast-paced project where participants pair up to interview each other, identify real needs, and develop a solution to “redesign the gift-giving experience” for their partner.

The Good Kitchen: Case Study

The Good Kitchen is the name of a project aimed at creating a better meal‐service to senior citizens in the city of Holstebro, Denmark, and illustrates how design thinking can drive change in public sector services.

Designers urged to Think Big

Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking”.

What is Human-centered Design?

Human-centered design is a creative approach to problem solving and the backbone of our work at IDEO.org. It’s a process that starts with the people you’re designing for and ends with new solutions that are tailor made to suit their needs.

The biggest design award in the world!

It’s the biggest design award in the world, worth €500,000 and is commonly referred to as the ‘Nobel Prize of design’. The importance lies in the unique, over-arching theme of Design to Improve Life: a concept enabling design to be used as a tool to address the world’s biggest challenges and reach our biggest goals. This concept has established INDEX: Award as a global, inspirational design beacon.