Michael Wolff is a co-founder of one of the world’s most iconic design companies – Wolff Olins – and is recognised today as a leader in thinking on brands. For Michael Wolff it’s all about curiosity, imagination and creativity. He was in Cape Town recently as the inaugural Design Indaba Visiting Professor at CPUT. He found that students’ interest in design is stronger than the interest in what design does, something that he often observes among students. Design skills are a crucial part of the education system, Wolff believes. Here he talks about the important role the creative community has to play in a country’s economy, especially in terms of the value they are able to add.
IDEOs David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.
Meet The Jury Of The 2017 Innovation By Design Awards http://flip.it/fQ2URl
9 Ideas Shaping The Future Of Design, According To Ideo, Microsoft, Autodesk, MIT, And More http://flip.it/0JtNaa
Good design looks great, yes — but why shouldn’t it also feel great, smell great and sound great? Designer Jinsop Lee (a TED Talent Search winner) shares his theory of 5-sense design, with a handy graph and a few examples. His hope: to inspire you to notice great multisensory experiences.
Recap: Scaling design thinking in the enterprise