Catherine Courage champions user-centered design—not only for the benefit of the software company’s customers but also for its employees. As senior vice president of customer experience at Citrix Systems—which develops a range of cloud-computing and enterprise-software solutions—Catherine Courage is in her fifth year of permeating the company’s products and functions, such as IT and sales, with the user-centered approach known as design thinking. In this interview, she shares lessons learned during the ongoing transformation.
What things typically trip up an entrepreneur in starting and running a company? Is it getting the right business partner? Is it having the killer technology? How does one recover from major setbacks? A panel of seasoned entrepreneurs, angels, venture capitalists, and board members discuss the common pitfalls most new entrepreneurs encounter when building their businesses.