Applying design thinking across the business.

Catherine Courage champions user-centered design—not only for the benefit of the software company’s customers but also for its employees. As senior vice president of customer experience at Citrix Systems—which develops a range of cloud-computing and enterprise-software solutions—Catherine Courage is in her fifth year of permeating the company’s products and functions, such as IT and sales, with the user-centered approach known as design thinking. In this interview, she shares lessons learned during the ongoing transformation.

https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/an-interview-with-citrixs-catherine-courage