Daily Archives: March 24, 2019

9 posts

Applying design thinking across the business.

Catherine Courage champions user-centered design—not only for the benefit of the software company’s customers but also for its employees. As senior vice president of customer experience at Citrix Systems—which develops a range of cloud-computing and enterprise-software solutions—Catherine Courage is in her fifth year of permeating the company’s products and functions, […]

Lean Startup Meets Design Thinking

Google for Entrepreneurs teamed up with Virgin Unite to host a not-to-miss conversation featuring 3 extraordinary leaders in business and product design. Moderated by Kaili Emmrich of Google for Entrepreneurs, the Hangout featured Eric Ries (The Lean Startup), Tim Brown, (CEO of IDEO), and Google Ventures Design Partner Jake Knapp.

Life Lessons from an Ad Man

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.