Making toast doesn’t sound very complicated — until someone asks you to draw the process, step by step. Tom Wujec loves asking people and teams to draw how they make toast, because the process reveals unexpected truths about how we can solve our biggest, most complicated problems at work.
The d.school is a hub for innovators at Stanford. Students and faculty in engineering, medicine, business, law, the humanities, sciences, and education find their way here to take on the world’s messy problems together. Human values are at the heart of our collaborative approach. We focus on creating spectacularly transformative learning experiences. Along the way, our students develop a process for producing creative solutions to even the most complex challenges they tackle. This is the core of what we do.
Gary believes that everything should tell a story, especially content for digital platforms. So, in his session, he explains the seven basic types of story. He articulates a customer journey and demonstrates how this journey affects behaviour. He then describes how to select the right digital technologies to enhance the user’s level of engagement.