A quick dive into Teague’s design approach. An idea is just the start. From there, how do we close the gap between the ideas in our heads and something customers can actually see, touch, and feel? And how do you align your team around an idea so they can understand the possibility—and then help execute the reality? Thinking through making works to answer these questions through doing.
Meet Nelson, Coupland, and Alice — the faces of tomorrow’s book. Watch global design and innovation consultancy IDEO’s vision for the future of the book. What new experiences might be created by linking diverse discussions, what additional value could be created by connected readers to one another, and what innovative ways we might use to tell our favorite stories and build community around books?