Dismissal of the spreadsheet crowd

Screen Shot 2017-10-01 at 2.03.43 pm
© HBR.org

Design thinking is trotted out as a salve for businesses who need help with innovation. The idea is that the left-brained, MBA-trained, spreadsheet-driven crowd has squeezed all the value they can out of their methods. To fix things, all you need to do is apply some right-brained turtleneck-wearing “creatives,” “ideating” tons of concepts and creating new opportunities for value out of whole cloth.

Read article by Peter Merholz