A powerful myth has arisen upon the land, a myth that permeates business, academia, and government. It is pervasive and persuasive. But although it is relatively harmless, it is false.
In the days after a police officer shot Michael Brown in Ferguson, Missouri, August 9, 2014, Antionette Carroll watched as her hometown erupted in protest. For weeks, hundreds of people showed up to the suburb of St. Louis to demonstrate opposite police in riot gear. Behind the scenes, community leaders and groups met to discuss the implications of recent events on a city deeply divided along racial lines, and to decide what to do next.
Design thinking is created because big corporation lack the ability to be creative and on extreme cases, aren’t able to create new products and services that meet unmet needs of their customers. Because of 20th century education system that fostered dominant logic and disregard creativity, people grew up with an overpowered mindset and skill-set of managing value. Hence, defines the corporations today that are run by boomers and Gen X
These days there’s a lot of talk – and a lot of executive education – revolving around “design thinking”. Companies like Apple, Netflix, Facebook and others are disrupting industries and business models left and right. And with these developments comes the realization that traditional approaches to problem-solving are no longer enough. So, across industries around the world, attention is shifting to design thinking as an approach for unleashing creativity and innovation in organisations.
Design thinking is trotted out as a salve for businesses who need help with innovation. The idea is that the left-brained, MBA-trained, spreadsheet-driven crowd has squeezed all the value they can out of their methods. To fix things, all you need to do is apply some right-brained turtleneck-wearing “creatives,” “ideating” tons of concepts and creating new opportunities for value out of whole cloth.
The act of making is not about creativity or innovation, but rather a challenge to empathize with others different from ourselves. That other may be a character in a play, a fellow actor, a piece of wood, a dancer, or even your own body. We often think we know them, but really… have no idea.