Design thinking is created because big corporation lack the ability to be creative and on extreme cases, aren’t able to create new products and services that meet unmet needs of their customers. Because of 20th century education system that fostered dominant logic and disregard creativity, people grew up with an overpowered mindset and skill-set of managing value. Hence, defines the corporations today that are run by boomers and Gen X
This film is the result of the last edition of ‘Design is Future congresstival’ held at Disseny Hub Barcelona from 6 to 8 June during the Barcelona Design Week. It showcases the main highlights and strong ideas from the 15 speakers that took part in the Design is Future 2016, as well as from the presenter and curators of the event.
Throughout most of history, design was a process applied to physical objects. Raymond Loewy designed trains. Frank Lloyd Wright designed houses. Charles Eames designed furniture. Coco Chanel designed haute couture. Paul Rand designed logos. David Kelley designed products, including (most famously) the mouse for the Apple computer.